THIS recent article is very interesting....
We knew before that the requirements for labeling cosmetics and beauty products are loosely defined - to say the least. Well now someone is doing something about it! You may have seen Dr. Bonner soaps at your local health food store...... They are suing several large companies for basically distorting the term "organic" just like they have done with "natural".
The FDA requires food to be 95% organic to be labeled organic. There are no such requirements for healthy and beauty products. Some companies like Aubrey Organics (my fav!) and Dr. Bonners take the responsibility seriously and set requirements for themselves - Dr Bonner's uses the same 95% rule for their products. But other products use no standards at all.
In that article I learned that Aveno is owned by Estee Lauder - one of the companies getting sued. Aveno does have some natural ingredients and is seen by most as a healthier brand of lotions - BUT their products do contain many of the same chemicals as mainstream brands do. Its largely a marketing scam.
*Hopefully* this lawsuit will result in some firm standards for these big companies to prevent them from cashing in on the growing trend of being more "green" and seeking out safer products. They are ripping off the public and making tons of money on it and it needs to stop (remember my post on Johnson&Johnson's "natural" line?)