Tuesday, July 10, 2007

Marketing

I wont bore you with all my lengthy opinions about the big, rich companies and all of their horribly immoral marketing stratedgies (especially those aimed towards children) BUT I am going to rant for a minute.......

There is a new toothpate, by crest, called "Natural Expressions". If you've seen the commercial you may have noticed thats its worded carefully to make it appear to be a healthier, more natural product. Really, its the same Crest toothpaste with fancy, natural-sounding names likes "Herbal Mint" and "Lemon Ice". How stupid do they think people are????

(a much better choice is a toothpaste by Tom of Maine, available at your health food store)


It makes me FURIOUS when big companies try to cash-in on the current trend towards more natural, more healthy products by spending millions of dollars to try and trick consumers into thinking they are offering something better. Johnson and Johnson has a new commerical too where people in white lab coats are in a green house carefully inspecting plants like lavendar. Then this voice tells you all about how healthy all their products are. Seriously?!?!?! Do people actually believe this? The healthiest change would be to remove every ingredient they use except the water and add some vinegar and essential oils back in. THAT would be a public service.

If you've read my past blog about those ridiculous Febreeze commericals then you may have watched their new one with different eyes (why cover up smells with fragrance when you could just CLEAN your house!). They actually show children hanging out in a room next to this plug-in air freshner that is dispensing fragrance (aka toxic chemicals) into the air. You'd laugh if you saw me screaming at my TV when its on ;)

So dont buy into what they what you to believe. Research it for yourself - or just ask me ;)

4 comments:

Alli said...

I've become more aware of that kind of stuff since reading your blog. The kind of marketing that really ticks me off is credit card companies marketing campaigns. Grr!

I love the food labels that say "No Trans Fat!" Like they've done a service for you by taking it out when in reality it's something like Jello that has never had trans fat anyway!

Anonymous said...

My 50-something year old parents believe those crappy marketing schemes. That is surely who they are selling to? That and the poor and under-educated. Oh, dear, I'd love to hear your opinions on China and the recalls on toothpaste that was sold that had antifreeze chemicals in it. yes, let's all buy crest made in china cause it's the cheapest and not regulated by the fda

chewymama said...

LOL good point Alli.

Ive taught MY 50-something parents and ILs some things too. They definitely market to them. I handnt heard about the toothpaste in China, although Im not suprised. Ill have to look into the Crest thing more.....

chewymama said...

Apparently the issue in China was with *counterfeit* Crest toothepaste. All Crest sold in the US is made in the US. http://www.crest.com/home/release.jsp